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    January 5, 2020
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PROMOTION Creating a lager for the greatest of all times When rugby player Harry Strong was bringing his vision for a new lager brand to life he knew he had to protect it, so he sought advice from the intellectual property team at Stephens Scown LLP ( |knew the idea was strong and that getting a trade mark would add to its value, as well as give Ime protection," says Harry. But how did the idea for G.O.A.T. lager great idea. "Luke loved the sound of G.O.A.T. lager and agreed with me that we could improve on the lagers your most valuable asset, so it is important that youa protect it," says Ben. "In competitive commercial environments, like brewing, your business name, logo and other brand assets can be key drivers of your success. Registering trade marks is an important we were drinking at the time, to create the perfect pint," says Harry. Luke came on-board as a business come about? partner and the two set about bringing their idea into reality. Harry and Luke ran tasting nights THE EVOLUTION OF THE BRAND step to secure your brand and Harry grew up on his family farm near Okehampton and the roots of to get feedback on drinkability, flavour and colour to help them develop their new lager. Now that they have a lager that they are happy with Harry and Luke are building up relationships with its reputation and is best done at an carly stage to prevent others from exploiting your growing reputation." Ben Travers is a partner and head his new business venture started there. "We have an old cider press on the farm and it fascinated me. When I was old enough I started making my own scrumpy cider. I even tried to make champagne, then experimented with malting barley to make beer. The results weren't great but it hooked me in!" says Harry. When he started playing rugby his fascination with brewing came to the fore again. "There is a great social side to playing rugby and realised that some of my best times were spent enjoying a pint with my team mates. That is where the idea for a lager that could be enjoyed for the 'greatest of all times' - aka of intellectual propertyand ITat various pubs in the Exeter area, with several likely to stock G.0.A.T. lager in the next few months. Steplhens Scoen LLP. The team is one of the largest specialist teams of its kind in the UK and advises businesses in the South West and beyond on hou to protect and exploit their IP, contract issues and data pvotection. GETTING THE RIGHT ADVICE Harry realised he needed the best legal expertise to help him protect his new brand. "Ben Travers from Stephens Scown was recommended me by one of the other Exeter Chiefs players who had been impressed with some work Ben had done for him. I arranged to meet Ben and straight away I felt he knew his stuff. His advice was always spot on," says Harry. Ben explains why seeking advice on intellectual property at an early stage of a new business venture, just like Harry did, is the right thing to do. "Your brand is often G.O.A.T. - came from," he adds. CREATING THE PERFECT PINT Harry discussed his idea for G.O.A.T. lager with his team mates Contact Ben: 01392 210700 at Exeter Chiefs and Luke Cowan- solicitorsestephens-scown.co.uk Dickie immediately thought it was a www.stephens-scown.co.uk PROMOTION Creating a lager for the greatest of all times When rugby player Harry Strong was bringing his vision for a new lager brand to life he knew he had to protect it, so he sought advice from the intellectual property team at Stephens Scown LLP ( |knew the idea was strong and that getting a trade mark would add to its value, as well as give Ime protection," says Harry. But how did the idea for G.O.A.T. lager great idea. "Luke loved the sound of G.O.A.T. lager and agreed with me that we could improve on the lagers your most valuable asset, so it is important that youa protect it," says Ben. "In competitive commercial environments, like brewing, your business name, logo and other brand assets can be key drivers of your success. Registering trade marks is an important we were drinking at the time, to create the perfect pint," says Harry. Luke came on-board as a business come about? partner and the two set about bringing their idea into reality. Harry and Luke ran tasting nights THE EVOLUTION OF THE BRAND step to secure your brand and Harry grew up on his family farm near Okehampton and the roots of to get feedback on drinkability, flavour and colour to help them develop their new lager. Now that they have a lager that they are happy with Harry and Luke are building up relationships with its reputation and is best done at an carly stage to prevent others from exploiting your growing reputation." Ben Travers is a partner and head his new business venture started there. "We have an old cider press on the farm and it fascinated me. When I was old enough I started making my own scrumpy cider. I even tried to make champagne, then experimented with malting barley to make beer. The results weren't great but it hooked me in!" says Harry. When he started playing rugby his fascination with brewing came to the fore again. "There is a great social side to playing rugby and realised that some of my best times were spent enjoying a pint with my team mates. That is where the idea for a lager that could be enjoyed for the 'greatest of all times' - aka of intellectual propertyand ITat various pubs in the Exeter area, with several likely to stock G.0.A.T. lager in the next few months. Steplhens Scoen LLP. The team is one of the largest specialist teams of its kind in the UK and advises businesses in the South West and beyond on hou to protect and exploit their IP, contract issues and data pvotection. GETTING THE RIGHT ADVICE Harry realised he needed the best legal expertise to help him protect his new brand. "Ben Travers from Stephens Scown was recommended me by one of the other Exeter Chiefs players who had been impressed with some work Ben had done for him. I arranged to meet Ben and straight away I felt he knew his stuff. His advice was always spot on," says Harry. Ben explains why seeking advice on intellectual property at an early stage of a new business venture, just like Harry did, is the right thing to do. "Your brand is often G.O.A.T. - came from," he adds. CREATING THE PERFECT PINT Harry discussed his idea for G.O.A.T. lager with his team mates Contact Ben: 01392 210700 at Exeter Chiefs and Luke Cowan- solicitorsestephens-scown.co.uk Dickie immediately thought it was a www.stephens-scown.co.uk